Countries use Soft Power during CoronaVirus Pandemic

Shay Attias, BESA Center for Strategic Studies


Photo by Victor He on Unsplash

Asian countries are attempting to use the pandemic as an opportunity to enhance their diplomatic soft power; South Korea has launched a campaign to brand themselves at the forefront fighting against CoronaVirus.



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#Soft_Power, #International_collaboration, #South_Korea, #Public_Diplomacy

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